Egeraat’s Vershina Trade & Entertainment Centre was just officially opened few days ago in Surgut, Russia.
“When I presented the first sketch for the trade and entertainment centre the response was amazement. Now, when the project is completed, it’s my turn to be amazed. I am proud to have achieved this for the city of Surgut”, says Erick van Egeraat.
The building is equipped with an extensive lighting scheme. Motion advertisements are projected onto the glazed façade. The volume is cut to form “sharp volumes” allowing daylight to enter deep into the centre. At night they radiate lines of light via secondary cuts in the façade. It transforms into a beacon of light in the predominantly dark winters of the Siberian province. [Source: ArchDaily]
Tags: Architecture, Design, Erick van Egeraat
















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Dear Erick van Egeraat,
))
you’ve drawed so many buildings for Russia, it seems like you’ve got a very good friend there
But one thing you’ve never managed in Russia – is to get attracted to place. And if you aren’t attracted to lady – don’t date with her! If you aren’t attracted to some place – don’t build anything for it, cause you’d only make it worse.
Most of your buildings, like this one here, just don’t fit to places where you built them. Surgut might be situated in a rich region of Siberea, but it is not a city!! and this trade center looks really weird amongst small old grey soviet multistoried houses, in the middle of snowy muddy Siberea for people that rather need somthing more cosy in cold Siberean days. You might be glad that you had this projects in Siberea, and you got paid well (hopefully), but local people would hardly appreciate your designs.
It’s ugly. Seriously